A little about me.
I’m Charisse.
A career shaped by curiosity.
A practice grounded in strategy and storytelling.
Creative built to connect, not simply decorate.
I’m a Creative + Brand Leader with 15+ years of experience shaping brands across beauty, lifestyle, retail, hospitality, beverage, and consumer goods.
My work begins with understanding what makes a brand distinct: its point of view, its purpose, and the feeling it should leave behind. From there, I bring strategy, design, and storytelling together to create identities, campaigns, and experiences that feel cohesive, considered, and true to the brand.
I’ve led multidisciplinary teams, built brands from the ground up, and developed creative across packaging, digital, social, ecommerce, retail, and experiential touchpoints. From global launches to emerging brands finding their voice, I move comfortably between the big picture and the details that bring it to life.
Every decision is made with purpose. Nothing added without reason. Nothing created in isolation.
Core Capabilities
Brand Building
Creative Vision
Brand Strategy
Identity Systems
Visual + Verbal Direction
Campaigns + Content
Concept Development
Creative Direction
Copy Direction
Paid + Organic Social
Photo + Video Direction
Packaging + Retail
Packaging Design
Product Launches
Retail + Visual Merchandising
E-commerce
Brand Partnerships
Leadership + Operations
Team Building
Creative Operations
Cross-Functional Leadership
Agency + Production Partners
15+ years shaping and growing brands.
Defined and scaled a global creative vision across 22 countries.
Built and led in-house creative, merchandising, and social teams.
Developed work spanning brand identity, campaigns, packaging, e-commerce, retail, and experiential.
My experience includes work for Nudestix, Sephora, Kenwood Vineyards, Amazon Prime, and Corus Entertainment.
Experience at a Glance
How I Work
I’m equal parts strategic thinker, creative leader, and hands-on maker. I enjoy working closely with founders, internal teams, and production partners to turn ambitious ideas into clear, cohesive brand experiences.
My approach is collaborative and considered. I ask questions, look for the idea beneath the brief, and build systems that give creative room to grow while keeping the brand consistent.
The goal is not simply to make something beautiful. It is to create work with clarity, character, and a reason to exist.
Have a brand to build, a story to shape, or a creative team to grow? Let’s talk.