SephoraVirtue Worldwide is a global creative agency focused on building brands through culture, storytelling, and bold creative ideas.
As Art Director at Virtue Worldwide, I worked primarily on Sephora Canada, developing creative for national brand campaigns and digital activations. The work translated Sephora’s expressive and inclusive approach to beauty into cohesive campaign systems designed to connect across channels and audiences.
Beauty, amplified nationwide.
A national campaign for Sephora Canada delivered across Toronto, Montréal, and Vancouver. The work translated brand strategy into a cohesive, high-impact experience, ensuring consistency and relevance across multiple markets.
Creative direction for Deep Dive: Hydration, a digital campaign for Sephora Canada. The concept was art directed around products plunging into water—using movement, texture, and fluidity to visually express hydration and bring the campaign idea to life across digital touch-points.