During my time as the Global Creative Director at Nudestix (2015-2019), I shaped the brand’s creative vision across campaigns, product launches, digital, social, packaging, retail, and experiential touch-points.

Working across strategy, storytelling, and design, I led the development of creative that translated the brand’s effortless approach to beauty into a distinct and cohesive visual world. From global Sephora launches to large-scale retail moments, every project was created to strengthen the brand, connect with its community, and support its continued growth.

The following projects offer a closer look at some of the campaigns, launches, and brand moments I helped bring to life.