Sephora Canada is a leading beauty retailer known for its curated mix of global brands, inclusive approach, and immersive beauty experiences.

As Art Director at Virtue Worldwide, I developed creative for Sephora Canada’s national and digital campaigns, helping translate the brand’s bold, expressive approach to beauty across multiple channels.

Working across concept development, art direction, and campaign design, I helped create cohesive visual systems that connected with Canadian audiences while remaining true to Sephora’s global identity.

Selected Projects

We Belong to Something Beautiful
National Brand Campaign

Hydration Campaign
Sephora.ca Digital Campaign